Step 1
Name your brand
We build the demos and concepts around this name. Pick a category to seed smart defaults — you can override anything below.
Step 2
Set the tone
Each slider shows its two extremes. Slide to feel where your brand sits — the pole you're nearest lights up.
Step 3
Mark architecture
How the name and any symbol are arranged. Leave on Vary to let the AI explore all five.
Step 4
Typographic register
The typeface personality the wordmark is set in.
Step 5
Symbol approach
If there is a symbol, how it relates to the name.